Italian & Pizza
Vibrant Southwest cantina
A Southwest cantina visual identity with a dual-register presentation.
Plated on terracotta/salmon-pink matte plaster wall and matching table surface — appears as backdrop and table colour in the majority of in-restaurant shots, lit with warm studio / in-restaurant ambient — studio shots (pizza, pulled lamb, baja prawns) use warm softbox lighting with dramatic shadows on dark granite; in-restaurant shots are bright natural with flat even terracotta-tone fills, and shot from 45–60 degree 3/4 angle (dominant for hero plates, bowls, and tacos); overhead for pizza and some starters.
- Surface
- terracotta/salmon-pink matte plaster wall and matching table surface — appears as backdrop and table colour in the majority of in-restaurant shots
- Light
- warm studio / in-restaurant ambient — studio shots (pizza, pulled lamb, baja prawns) use warm softbox lighting with dramatic shadows on dark granite; in-restaurant shots are bright natural with flat even terracotta-tone fills
- Angle
- 45–60 degree 3/4 angle (dominant for hero plates, bowls, and tacos); overhead for pizza and some starters
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