American & Burgers
Bold
The visual identity is built on generous abundance and Tex-Mex-American character.
Plated on matte light-grey concrete/stone textured surface (smooth cast finish, ~Pantone Cool Grey 2), lit with bright, clean, high-key studio fill with a warm directional key light from front-left or left side; shadows are soft and short, giving a fresh daytime-diner feel with rich food colour saturation., and shot from high 3/4 angle — 60–75 degrees.
- Surface
- Matte light-grey concrete/stone textured surface (smooth cast finish, ~Pantone Cool Grey 2)
- Light
- Bright, clean, high-key studio fill with a warm directional key light from front-left or left side; shadows are soft and short, giving a fresh daytime-diner feel with rich food colour saturation.
- Angle
- High 3/4 angle — 60–75 degrees
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